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Superbowl 2015 Clip Licensing Wrap Up

It's the event that brings with it the highest advertising space price tag on the planet. History was made this year as NBC charged US$4.5 million per 30 second spot during commercial breaks of Superbowl 49. Not only do advertisers benefit from the 110+ million...

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8 Tips for Clip Licensing in 2015

You know it's going to be a good year for clip licensing when McDonalds launches this cracking spot 3 days into 2015. The restaurant giant and their creative agency Leo Burnett used arch enemies from movies and TV shows to reignite their famous tagline "I'm lovin'...

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