1st Half 2015 Clip Licensing Wrap Up

The first half of 2015 has brought with it some amazing advertising campaigns that leverage TV, film or gaming brands in one way or another. The work featured here are mostly out of the US, but also include work from Belgium, UK, Australia and Germany. A range of clip...

Apple and Clip Licensing

Apple is renowned as being one of the strongest brands on the planet, and when they release TV commercials they like to leverage some of the strongest entertainment brands on the planet. What a powerful combination! Here we see 3 examples of when Apple has leveraged...

Clip Licensing and The Oscars

The Academy Awards take place in Q1 of each year and is another big opportunity for advertisers to secure a big audience. In 2014 the average price for 30 seconds of advertising time was $1.8-1.9m, with a viewership of over 43 million – a little less than half...
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