8 Tips for Brand Licensing in Advertising for 2016

2015 presented us with some great examples of leveraging entertainment brands in advertising. From a rough looking Marcia Brady to a unique Transformer made out of a house, the year was bursting with engaging and memorable campaigns. In case you missed it, check out...

8 Tips for Clip Licensing in 2015

You know it’s going to be a good year for clip licensing when McDonalds launches this cracking spot 3 days into 2015. The restaurant giant and their creative agency Leo Burnett used arch enemies from movies and TV shows to reignite their famous tagline...