How Superbowl Ads have tapped Characters

How Superbowl Ads have tapped Characters

This weekend all eyes will be on the 51st Superbowl. Some for the game, some for the half time show and some for the ads which are always a huge talking point. We’ve taken a particular interest in how characters have been used in previous Superbowl campaigns....

Global Clip Licensing Wrap Up – August 15′

A little Superman.The All Blacks do Men in Black. Surgeons play Operation. August was an interesting month for clip licensing around the globe! Operation Geico Market: US Creative Agency: The Martin Agency Client: Geico Property: Operation Mini Superman Market: UK...

Superbowl 2015 Clip Licensing Wrap Up

It’s the event that brings with it the highest advertising space price tag on the planet. History was made this year as NBC charged US$4.5 million per 30 second spot during commercial breaks of Superbowl 49. Not only do advertisers benefit from the 110+ million...