Instagram + SEGA

We worked with Instagram and their agency Wieden + Kennedy Amsterdam to develop a campaign to celebrate expression amongst its users. The ‘Stories are Everywhere’ campaign was developed to highlight the Instagram Stories platform, and features epic occasions next to more casual moments.

The campaign launched in 9 key cities across Italy, Germany and USA and included 20 second films, out-of-home installations and digital and mobile assets.

Born Licensing secured the rights for Instagram to license gameplay from Sonic Mania. We managed liaison with rights holder SEGA, working through the license negotiation, creative and brand assurance processes.


9 Commercial Road,
Melbourne, VIC 3004
View Map

Melbourne: +61 499 333 449
London: +44 7438 301 920

  • This field is for validation purposes and should be left unchanged.