Tesco + Wallace & Gromit

 

LEADING UP TO CHRISTMAS TESCO LAUNCHED A SERIES OF HOLIDAY THEMED ADVERTS THAT FEATURED THE ONGOING TESCO FAMILY, STARRING COMIC DUO RUTH JONES AND BEN MILLER.

On Christmas Day they did a great job at accurately depicting what was going on in many households across the UK – sleeping after a big day. To add to the Christmas Day feel, we hear a very familiar TV show playing on the television in the background.

Born Licensing secured the rights for Tesco to include audio from Wallace & Gromit classic The Wrong Trousers. We managed liaison with rights holder Aardman, working through the license negotiation, creative and brand assurance processes.

Contact

London: +44 7438 301 920
Melbourne: +61 499 333 449
david.born@bornlicensing.com

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