Simonds Homes + Transformers
Leading Australian homebuilder Simonds Homes and their creative agency T20 Group came to us with the very ambitious idea of creating a bespoke Transformer made entirely out of building materials and home products.
We presented the idea to Hasbro who were open to exploring the partnership.
From there, we negotiated the terms and assisted development from start to finish.
The 30” campaign launched on AFL Grand Final Day,
one of the highest television rating days of the year.
The campaign consisted of 30” and 15” TVC, 45” cinema, outdoor, digital, print, online, home display and a launch party.
When the T20 Group presented the idea of utilising a well-known brand such as Transformers, we knew we had to jump at it.
The concept of licensing was new to us, but the process was much easier than expected. This campaign was an ambitious project, and I’m thrilled with the result.
NATIONAL MANAGER, GROUP MARKETING, SIMONDS HOMES
HAD DAVID NOT CONTACTED US WHEN HE DID WE WOULD HAVE NEVER ENTERTAINED, OR PITCHED TO THE CLIENT, THE IDEA OF TURNING A TRANSFORMER INTO A HOUSE.
David’s extensive knowledge of the processes involved with licensing made the whole project run smoothly.
AGENCY PRODUCER AND PRODUCTION MANAGER T20 GROUP