Just weeks after being nominated for ‘Best Licensed Promotion’ at the 2017 International Licensing Awards, we’ve scored 2 nominations for the 2017 Licensing.biz People Awards!
We’re shortlisted as finalists for ‘Licensing Agent of the Year’ and ‘Licensing Deal of the Year’.
To celebrate, we’re sharing some behind the scenes sneak peeks from the shortlisted Licensing Deal of the Year, the Moneysupermarket.com #EpicSkeletor campaign created by Mother London.
Firstly, just in case you’re one of the very few who have not yet seen the EPIC campaign – take a look!
The costumes are pretty incredible! You’ll appreciate them even more after you have had a look at this behind the scenes video of the Skeletor costume. The detail is very impressive, not to mention the in-built cooling system! The Skeletor face is a remote controlled mechanical mask, and we were lucky enough to have a play with the eyebrow controls during one of the shoot days.
The He-Man costume is equally as impressive. From the tight skin suit to the specially made neck, again just amazing detail!
Skeletor’s dance moves were incredible. Here’s Choreographer Natricia Bernard talking about the inspiration behind the moves.
The campaign consists of TV advertising as well as digital, print and social activation.
The Moneysupermarket.com Skeletor campaign is 1 of 9 nominations shortlisted for ‘Licensing Deal of the Year’. Here is the shortlist:
The Smiley Company and Vittel – SmileyWorld
Sanrio and BBC Worldwide – Mr Men x Doctor Who mash up
Tesco and Pedigree – Sindy and her Friends fashion doll line
Bulldog Licensing and Biltong – Bullseye’ Bully Biltong snack
Born Licensing – Mattel and Moneysupermarket Masters of the Universe advert
The Point. 1888 – John Lewis and Leon food range
Lovehoney – The Lovehoney x Tokidoki pleasure toy range
Invivo Wines – Graham Norton’s Own Sauvignon Blanc
Crayola – Crayola and Clinique cosmetics
It is an honour to be nominated and we look forward to attending The Licensing.biz People Awards on June 21 in London!