The first month of 2017 has shown some great examples of how animation characters can be used in advertising, both as existing footage and bespoke animation. Iconic Nickelodeon animations Ren & Stimpy and SpongeBob SquarePants appeared in campaigns for Alaska Airlines and T-Mobile Netherlands respectively, adding recognition and credibility to the films.

Meanwhile Halifax continued with their theme of animation characters, featuring Scooby-Doo as the latest to enter their banks. He joins Topcat and The Flintstones who featured in 2016 campaigns.

Also this month we spotted an impressive spot for AT&T which featured thematic elements, famous characters and likenesses from a range of well known movie and TV shows. Game of Thrones, Sesame Street, Sex and the City, Seinfeld – a little something for everyone!

Lastly, as some of this years Superbowl campaigns start to roll out we were happy to see Mercedes paying tribute to 1969 film Easy Rider for Mercedes. A creation from the Coen Brothers, and it doesn’t disappoint!

Different Works

Market: US
Creative Agency: Mekanism
Client: Alaska Airlines and Virgin America
Property: Ren & Stimpy

When Scooby-Doo tumbles through the doors of the Halifax

Market: UK
Creative Agency: adam&eveDDB
Client: Halifax
Property: Scooby-Doo

Everywhere

Market: US
Creative Agency: BBDO NY, BBDO Atlanta
Client: AT&T
Property: Rocky, Game of Thrones, Breaking Bad, Sex and the City, Sesame Street, Seinfeld, Psycho, Knight Rider, Back to the Future, Ghostbusters

Unlimited data, bellen, alles

Market: Netherlands
Creative Agency: Anomaly
Client: T-Mobile
Property: SpongeBob SquarePants

Easy Driver

Market: US
Creative Agency: Merkley + Partners
Client: Mercedes
Property: Easy Rider