We’ve blogged about Halloween and Christmas themed commercials and now its time to get all soppy with Valentines Day. None of these commercials were actually released in line with Valentines Day, however they are a good example of how romantic ‘Chick Flicks’ have been used in advertising.

Every Side of Pretty Woman

Year: 2012
Client: LG
Creative Agency: Y&R Sao Paulo
Chick Flick: Pretty Woman

To promote LG’s latest line of ‘home theatre 3D sound’, this creative print campaign shows famous movie posters from different perspectives, transforming the flat 2-dimensional posters into a 3d environment. The campaign also featured Kill Bill and Forrest Gump

Short but Fun

Year: 2006
Client: Volkswagen
Creative Agency: DDB Tribal Germany
Chick Flick: Titanic

This was one of 6 commercials in a campaign that also leveraged Pulp Fiction and Jaws in an effort to capture the hard to reach 18-25 age group. The ‘short but fun’ theme tied in the product, Volkswagen Fox, with the idea of shortening major blockbuster movies to 30 seconds. Interestingly, although the commercials only ran in Germany, they were all in English as a plan to appeal to that younger age group.

http://www.youtube.com/watch?v=IP7JAY2KmQ8

Dirty Mercedes

Year: 2014
Client: Mercedes
Creative Agency: Lukas Lindemann Rosinski.
Chick Flick: Dirty Dancing

Here is a great example of how a TV show or movie can be leveraged without existing footage, character likeness or memorable phrases. Developed for the German market, we see the sexual chemistry in Dirty Dancing recreated by a car and a truck. Sounds weird . . . and it is a bit, but its very well done.

Also featured in 7 Car Commercials with TV and Movie References

Smooth and Creamy Fantasy

Year: 2009
Client: Breyers
Creative Agency: Mindshare
Chick Flick: Gone with the Wind

Jane Krakowski, known for her roles in Alley McBeal and 30 Rock, stars in this campaign for Breyers Smooth and Creamy Ice Cream. The campaign included 30 second commercials and 5 minute webisodes from Gone with the Wind and King Kong. Krakowski is very cleverly inserted into iconic scenes from the classic movies as a fantasy sequence which I’m sure is something we can all relate to!

Also featured in 7 Amazing Commercials with Integrated Movie Footage

http://vimeo.com/98681616

I’ll Have What She’s Having

Year: 2010
Client: Volkswagen
Creative Agency: Adam&EveDDB
Chick Flick: When Harry Met Sally

Another one from Volkswagen, who launched this ‘See Film Differently’ campaign to tie in with their continued support of independent cinema. The goal here was to expose the reality of life at famous film locations, and we focus on a very memorable seat at Katz’s Deli in New York’s Lower East Side. This was where Meg Ryan famously ‘faked it’ in the classic romance When Harry Met Sally.

http://www.youtube.com/watch?v=RMiU5biga64