New Zealand telco company 2degrees has launched a major new advertising campaign featuring JoyPixels emojis to celebrate their new Unlimited mobile plan.

The plan lets its customers hotspot or tether for free, and team up with family or friends to pay as little as $40 per month, per person.

“In any other industry, the more you spend, the more you’re rewarded. At 2degrees, we’ve always been proud to give Kiwis a fair deal and this year – the year of our 10th birthday – is no exception,” said Chief of Consumer Scott Taylor.

“With 10 years of fighting for fairness in the telco market under our belt, we’re still delivering value for Kiwis. It’s just what we do,” said Taylor.

The marketing campaign for Pool Plan offers a sneak peak of the new brand look and feel, which uses JoyPixels emojis – the universal language of the mobile and digital world – and was crafted together with agency TBWA.


This is another great example of how emojis can be tied in to advertising and marketing initiatives. Last month EE licensed JoyPixels emojis in their chatbot for the BAFTAs red carpet event. Morrisons also licensed JoyPixels emojis to celebrate World Book Day.