Most of the clip licensing examples featured in blogs have originated from the USA. That is the market that most commonly uses footage, likeness and thematic elements from TV shows and movies and advertising campaigns. However, clip licensing continues to grow in Australia and New Zealand.

Here are 5 examples of commercials featuring TV or movie themes and characters that have launched Down Under!

Flamin’ Hungry

Year: 2013
Client: Snickers
Creative Agency: Clemenger BBDO
TV Show/Movie: Home and Away

Strewth, Australia’s very own Snickers commercial! The successful Snickers ‘you’re not you when you’re hungry’ campaign has starred the likes of Betty White and Joan Collins. The Aussie version features our very own Alf Stewart from Home and Away!

More recently the UK launched their own featuring Mr. Bean, which is featured in 6 TV Characters That Have Returned in Commercials

http://www.youtube.com/watch?v=M9QKnCFGzGk

What a Feeling!

Year: 2006
Client: Carlton Draught
Creative Agency: GPY&R
TV Show/Movie: Flashdance

This iconic Australian commercial for Carlton Draught beer was an instant hit, as we see a scene from Flashdance recreated starring a regular Aussie bloke in a leotard.

http://www.youtube.com/watch?v=IYedzpRsiXo

The Phil Seat

Year: 2014
Client: Toyota
Creative Agency: TMS
TV Show/Movie: Modern Family

Filmed on the Los Angeles Modern Family set, this is one of many Toyota commercials starring fun loving Dad Phil Dunphy created for the Australian market!

https://youtu.be/5a0uXebJNZs

I Know What You’re Thinking

Year: 2011 – 2014
Client: ANZ
Creative Agency: Whybin/TBWA
TV Show/Movie: The Mentalist

The Mentalist’s Patrick Jane has featured in as many as 23 ANZ commercials from 2011-2014 and has screened in Australia along with 29 other Asian Pacific markets. Here is one of the first spots from 2011.

https://www.youtube.com/watch?v=3MaWifSgsWs

https://youtu.be/aNmcTgEfFNk

More or less

Year: 2013
Client: NAB
Creative Agency: Clemenger BBDO
TV Show/Movie: Wizard of Oz, Jaws, Looney Tunes, Gremlins

Australian bank NAB used a range of short TV and movie clips to make this fun commercial about giving more and taking less.

Also featured in 7 Times a Short TV or Movie Clip has been used in a Commercial

Check out the 2014 NAB commercial with Tom and Jerry here 11 Classic Cartoon Characters appearing in Commercials

https://youtu.be/FkHVduc5eqk