Why feature 1 iconic character when you can feature over 20? That is what the creative agencies were thinking when developing these 5 commercials. By featuring so many recognisable and popular characters these spots are able to appeal to a broad demographic, old and young alike.
From this collection of commercials we see 2 that premiered at the Superbowl and 1 at the Academy Awards.
Cartoon Mash up!
Creative Agency: Crispin Porter & Bogusky
Insurance agency Metlife went for a nostalgic feel with this commercial featured during the 2012 Superbowl. The aim was to take viewers back to their childhood with cartoons such as Peanuts, Looney Tunes, Scooby-Doo, Casper, The Jetsons and Richie Rich. In fact, over 75 characters featured in the 30 second spot which was a real treat for cartoon fans.
iPhone says ‘Hello’ for the First Time!
Creative Agency: TBWAMedia Arts Lab
This is the first commercial for the iPhone, which premiered during the 79th Academy Awards. Over 40 million viewers saw the commercial which featured 31 ‘hellos’ from famous movies and television shows in chronological order. The 30 second spot is rumoured to have cost US$1.7m, which seems worth it considering Apple has gone on to sell well over 500 million iPhones since that commercial aired. Some of the famous ‘hellos’ included I Love Lucy, The Flintstones, Amelie, Fargo, Anchorman, Sex and the City and The Incredibles.
Creative Agency: GSD&M
This spot aired during the first quarter of the 2014 Superbowl and helped retailer Radioshack change their image to a more modern day destination. By leveraging over 20 icons from the 80’s, the commercial created a lot of buzz and was regarded as one of the best this Superbowl season. Some of the 80’s stars included WWE stars Hulk Hogan and SGT. Slaughter, Twisted Sister frontman Dee Snider, Cheers mailman John Ratzenberger, Jason Voorhees from the Friday the 13th series, Slimer from Ghostbusters and well known characters Alf, Teen Wolf and Chucky.
The Future is Now
Creative Agency: 72andSunny
We suspect that this commercial was inspired by Apple’s 2007 ‘Hello’ commercial because it is a similar concept. However some still labelled the spot as Samsung’s best commercial ever. With a good mix of live action and cartoon offerings, the 60 second ad shows well known characters using wrist devices to do things that were seen as very futuristic at that time. We see characters from over 20 movies and TV shows including Get Smart, Inspector Gadget, The Jetsons, Star Trek, The Flintstones and Knightrider.
Creative Agency: TBWA/Media Arts Lab
Apple seem to be quite fond of leveraging pop culture in their commercials and this is one of the best. Stickers are a way for Apple consumers to personalise their MacBooks, and this spot shows a range of stickers from well known characters, patterns and scenery. Some of the TV and movie characters include The Simpsons, Breaking Bad, Snow White, Ice Age, Hello Kitty, Pacman, Sesame Street, Looney Tunes, Wonderwoman and Mickey Mouse.