One of the most creative ways to use existing movie footage in advertising is by cleverly integrating it into a new campaign. Who would have thought that we would ever see Justin Bieber speaking with Kris Kringle from Miracle on 34th Street? Or a Fedex package delivered to the Yellow Brick Road?

By seamlessly blending old and new footage together, these 7 commercials add different context to classic movie moments. Each of them are all incredibly well done and created a lot of interest amongst viewers and critics.

Kris Kringle meets Bieber, Swift and Trump

Year: 2012
Client: Macy’s
Creative Agency: JWT New York
Movie: Miracle on 34th Street

Miracle on 34th Street is one of the most iconic Christmas movies to have ever been made. The 1947 film was based around Kris Kringle, who stands in as the in-store Santa Claus at Macy’s flagship New York store on 34th street. So it was quite fitting to bring Kris Kringle back to a modern day Macy’s store for star studded minute long spot, with appearances by Justin Bieber, Taylor Swift, Donald Trump and Martha Stewart.

http://www.youtube.com/watch?v=RLdFysq_hYs

Smooth and Creamy Fantasy

Year: 2009
Client: Breyers
Creative Agency: Mindshare
Movie: Gone with the Wind

Jane Krakowski, known for her roles in Alley McBeal and 30 Rock, stars in this campaign for Breyers Smooth and Creamy Ice Cream. The campaign included 30 second commercials and 5 minute webisodes from Gone with the Wind and King Kong. Krakowski is very cleverly inserted into iconic scenes from the classic movies as a fantasy sequence which I’m sure is something we can all relate to!

See further into this blog for the King Kong webisode.

http://vimeo.com/98681616

And You Were There

Year: 2004
Client: M&Ms
Creative Agency: BBDO New York
Movie: Wizard of Oz

At the time of this commercial, some people still considered M&M’s to be a children’s brand. The goal of this campaign was to develop something more abstract as a way to create a wider audience. The creative agency did a great job at creating something that was still light and fun, but appealed to a broader demographic. Leveraging arguably one of the most iconic movies in history was a way to speak to all generations.

http://www.youtube.com/watch?v=FRHJzNNu0MA

Hopper Meets Hopper

Year: 1999
Client: Ford
Creative Agency: Young & Rubicam
Movie: Easy Rider

This commercial was described not only as ‘magical’, but a massive technical challenge. We see the lead of Easy Rider Dennis Hopper star in this 60 second commercial that mixes existing footage from the 1969 film with newly shot footage. 1999 marked 30 years since Easy Rider opened in cinemas, so a lot of effort was put in to blending new and old footage to make the mix feel seamless. The creation allows the modern day Hopper to enjoy a nostalgic drive alongside his characters motorcycle.

http://www.youtube.com/watch?v=KY7PjRasaXI

Singing in the Rain Remix

Year: 2006
Client: Volkswagen
Creative Agency: DDB London
Movie: Singing in the Rain

This commercial is truly remarkable and took the Bronze Lion at Cannes Film Festival along with an individual award for ‘Most Innovative Choreography in TV/Adverts’. 54 years after Singing in the Rain released in cinemas, we see leading man Gene Kelly’s face superimposed onto a dancer who shows off his modern day dance moves. Throughout the spot we hear a remixed version of ‘Singing in the Rain’ which reinforces the modern day take of the iconic scene. It is very convincing and highlights the positioning of new Volkswagen Golf GTI: ‘the original, updated’.

http://www.youtube.com/watch?v=gs_T_cEoX6I

Delivery to Yellow Brick Road

Year: 2000
Client: Fedex
Creative Agency: BBDO New York
Movie: Wizard of Oz

This commercial premiered during the 2000 Superbowl, a spot with a price tag of US$2.2m per 30 seconds. Over the minute long commercial we cleverly see Fedex make a special delivery to the Yellow Brick Road. The Wicked Witch of the East never saw the truck coming!

http://www.youtube.com/watch?v=_o0Kn2QI6d0

Another Smooth and Creamy Fantasy!

Year: 2009
Client: Breyers
Creative Agency: Mindshare
Movie: King Kong

In addition to the Gone With the Wind commercial and webisode, a version of each was also created using King Kong. Jane Krakowski’s hilarious take on online dating is incorporated into the original 1933 film with plenty of twists and turns!

http://vimeo.com/98681041