Blockbuster movie releases often mean blockbuster brand tie-ins and these examples are no exception. The hype around the movie along with the creative nature of the commercials often results in viral success, racking up online views. These are commercials that people WANT to see, and word of mouth plays a big part in that.
Dum Di-Di Dum Dum
Creative Agency: Publicis Conseil
This commercial is a great example of using themes and elements from a movie in advertising without using any character likeness or existing footage. Here we see the iconic James Bond theme used very cleverly throughout the spot, which was part of a big campaign around the movie launch included branded product.
Spiderman Lives Young
Creative Agency: BETC Paris
Movie: The Amazing Spider-Man 2
In 2011, Evian released an advertisement called ‘Roller Babies’, which went on to be the most viewed ad of all time. In 2013 a follow up was released and was that years most-viewed commercial on YouTube. That trend continued with this one when it turned out to be one of the most viral and talked about commercials in 2014. In fact it has ticked over 20 million views on YouTube!
Creative Agency: Goodby Silverstein & Partners
Movie: Transformers Dark of the Moon
A seemingly mundane looking commercial for a dealership takes a surprise turn in this Superbowl commercial, with a whopping price tag of $3 million per 30 seconds
Pepsi vs. The Force
Creative Agency: BBDO
Movie: Star Wars Episode III: Revenge of the Sith
Yoda has starred in many entertaining commercials in his time, including this one for Diet Pepsi. We see a cheeky side of the Jedi Master as he tries to steal a mans Diet Pepsi – is the force powerful enough?
RAM of Steel
Client: RAM Trucks
Creative Agency: Richards Group
Movie: Superman: Man of Steel
This spot entitled ‘Action’ is an example of how to creatively collaborate new footage with existing footage to make a powerful commercial.
Creative Agency: Publicis, New York
Movie: Matrix Reloaded
Matrix’s Trinity has the skills to serve a beer in record time in this commercial. This was part of a bigger campaign including in-store displays and bar promotions.
Be More Tea
Creative Agency: Adam&Eve DDB London
Movie: The Muppets Most Wanted
Disney owned The Muppets launched a blockbuster movie in March 2014 and this creative commercial was developed to leverage all the hype surrounding the release.
Pepsi Truck on the Loose
Movie: Star Wars Episode 1: The Phantom Menace
From France we see an interesting mix of new footage and movie footage to create this commercial.