Blockbuster movie releases often mean blockbuster brand tie-ins and these examples are no exception. The hype around the movie along with the creative nature of the commercials often results in viral success, racking up online views. These are commercials that people WANT to see, and word of mouth plays a big part in that.

Dum Di-Di Dum Dum

Year: 2012
Client: Coca-Cola
Creative Agency: Publicis Conseil
Movie: Skyfall

This commercial is a great example of using themes and elements from a movie in advertising without using any character likeness or existing footage. Here we see the iconic James Bond theme used very cleverly throughout the spot, which was part of a big campaign around the movie launch included branded product.

http://www.youtube.com/watch?v=hwpRFh0Jkhk

Spiderman Lives Young

Year: 2014
Client: Evian
Creative Agency: BETC Paris
Movie: The Amazing Spider-Man 2

In 2011, Evian released an advertisement called ‘Roller Babies’, which went on to be the most viewed ad of all time. In 2013 a follow up was released and was that years most-viewed commercial on YouTube. That trend continued with this one when it turned out to be one of the most viral and talked about commercials in 2014. In fact it has ticked over 20 million views on YouTube!

https://youtu.be/JqNjeNeJzuA

Bumblebee Wakes

Year: 2011
Client: Chevrotlet
Creative Agency: Goodby Silverstein & Partners 
Movie: Transformers Dark of the Moon

A seemingly mundane looking commercial for a dealership takes a surprise turn in this Superbowl commercial, with a whopping price tag of $3 million per 30 seconds

http://www.youtube.com/watch?v=3f6bQ-DoOyM

Pepsi vs. The Force

Year: 2005
Client: Pepsi
Creative Agency: BBDO
Movie: Star Wars Episode III: Revenge of the Sith

Yoda has starred in many entertaining commercials in his time, including this one for Diet Pepsi. We see a cheeky side of the Jedi Master as he tries to steal a mans Diet Pepsi – is the force powerful enough?

http://www.youtube.com/watch?v=dIn3cdhhEEI

RAM of Steel

Year: 2013
Client: RAM Trucks
Creative Agency: Richards Group
Movie: Superman: Man of Steel

This spot entitled ‘Action’ is an example of how to creatively collaborate new footage with existing footage to make a powerful commercial.

http://www.youtube.com/watch?v=8pqMlYtTTlI

Trinity Reloaded

Year: 2003
Client: Heineken
Creative Agency: Publicis, New York
Movie: Matrix Reloaded

Matrix’s Trinity has the skills to serve a beer in record time in this commercial. This was part of a bigger campaign including in-store displays and bar promotions.

http://www.youtube.com/watch?v=IeTP0AsxG0U

Be More Tea

Year: 2014
Client: Lipton
Creative Agency: Adam&Eve DDB London
Movie: The Muppets Most Wanted

Disney owned The Muppets launched a blockbuster movie in March 2014 and this creative commercial was developed to leverage all the hype surrounding the release.

https://youtu.be/jGUTTgLT51A

Pepsi Truck on the Loose

Year: 1999
Client: Pepsi
Movie: Star Wars Episode 1: The Phantom Menace

From France we see an interesting mix of new footage and movie footage to create this commercial.

http://www.youtube.com/watch?v=InJocqpwP5s