After 12 months of He-Man and Skeletor, UK comparison giant has launched a new campaign starring Action Man.

Let’s take a moment to celebrate the success of the Epic Skeletor campaign which:

  • was named #7 ad best film of 2017 by Campaign
  • scored ‘Ad of the Day’ in Adweek
  • was named ‘Ad of the Week’ in Campaign
  • was considered in the top 2% of the most engaging ads ever recorded according to Millward Brown
  • resulted in a 6% increase rise of revenues
  • helped MoneySuperMarket surpass the target 20% YoY website visits
  • increased Twitter mentions for MoneySuperMarket from 100 a day to 35,000 per hour
  • send #moneysupermarket and #epicskeletor trending UK wide

Now THAT is a tough act to follow if I’ve even seen one! But we think you will agree that Action Man will give He-Man and Skeletor a run for their money!

In fact, it has already scored some positive feedback from the advertising trade:

  • ‘Ad of the Day’ in The Drum
  • ‘Ad of the Day’ in AdWeek
  • ‘Ad of the Day’ in Campaign
  • Named in Top 5 Best Ideas of the Week by AdAge

Twitter went into overdrive when the ad aired for the first time on Saturday night, with #ActionMan and #EpicActionMan trending across the UK.

There is only one word to describe a campaign like this….. EPIC!

Here’s David Born, Director of Born Licensing, on set with the Action Man team dancing in the background.