#EpicActionMan is following in the footsteps of #EpicSkeletor and #EpicLift!
Moneysupermarket’s Epic Action Man campaign which launched in March was an instant hit with the advertising world, being named ‘Ad of the Day’ in Adweek, Campaign and The Drum. It was then crowned ‘Pick of the Week’ in Campaign and named one of the best ads of the week in Adforum, Ad Age, Creativepool and Campaign Brief.
— Campaign (@Campaignmag) March 15, 2018
— Ad Age (@adage) March 10, 2018
— The Drum (@TheDrum) March 9, 2018
The campaign has since been named as the #1 most recalled ad of March 2018 by AdWatch.
It’s already picked up an honour at The ANDY Awards, run by The Advertising Club of New York. It secured Gold in the Craft category.
Epic Action Man was also one of the top Shazamed Ads, as announced by The Drum.
— The Drum (@TheDrum) March 13, 2018
It was a hit with consumers as well, with #ActionMan and #EpicActionMan trending across the UK during the campaign launch night.
— Gwyn Davies (@Gwyndavies1) April 3, 2018
— Yas Bryant (@yasbryant) March 30, 2018
Tv on mute and @amazonecho is playing @madonna – I’m Day dreaming at the TV trying to wake up then realise they are dancing in sync with True Blue #moneysupermarket @MoneySupermkt 😂😂😂😂 #madonna #TrippingOnCoffee pic.twitter.com/MFCOW29ACY
— Dean (@iLoveBevKnight) March 30, 2018
— Julie Shail (@JoolsShail) March 11, 2018
1000x this.#MoneySupermarket has reached back into my childhood and brought my imagination to life!
— Jikster (@Jikster2009) March 11, 2018
We had a lot of fun working on this one! Big congrats to all of those involved!