#EpicActionMan is following in the footsteps of #EpicSkeletor and #EpicLift!

Moneysupermarket’s Epic Action Man campaign which launched in March was an instant hit with the advertising world, being named ‘Ad of the Day’ in Adweek, Campaign and The Drum. It was then crowned ‘Pick of the Week’ in Campaign and named one of the best ads of the week in Adforum, Ad Age, Creativepool and Campaign Brief.

The campaign has since been named as the #1 most recalled ad of March 2018 by AdWatch.

It’s already picked up an honour at The ANDY Awards, run by The Advertising Club of New York. It secured Gold in the Craft category.

Epic Action Man was also one of the top Shazamed Ads, as announced by The Drum.


It was a hit with consumers as well, with #ActionMan and #EpicActionMan trending across the UK during the campaign launch night.

We had a lot of fun working on this one! Big congrats to all of those involved!