Born Licensing’s David Born has written a piece for Little Black Book showcasing all of the 2020 Super Bowl ads which licensed characters and entertainment IP.

He writes:

Last year I wrote about three Super Bowl campaigns which made use of well-known characters and entertainment IP.

We spotted Bud Light partnering with HBO’s Game of Thrones. Mercedes licensed Lassie, Looney Tunes and Free Willy. And Stella Arois brought together the unlikely combination of Sex and the City’s Carrie Bradshaw and The Big Lebowski’s The Dude.

Super Bowl 2020 has taken things to an entirely new level. We’ve spotted 10 big game campaigns that in some way licensed characters or entertainment IP. Here they are:

Walmart ‘Famous Visitors’

This amazing ensemble brings together a number ‘out of this world’ entertainment brands such as Toy Story, Star Wars, Bill & Ted and Men in Black.

‘Facebook’ ‘Facebook Groups: Rock!’

Keen an eye out for Chris Rock and Sylvester Stallone paying homage to the iconic Rocky franchise.


Click here to read the full article.

Born Licensing worked on both the Walmart and Facebook campaigns.