There are big advertisers licensing entertainment brands in 2017!

Rolex celebrated film during the Oscars, licensing clips from well known films that featured their watches.

Apple continued to tap animation characters, this time with their Sticker Fight commercial which cleverly featured characters from Family Guy, South Park, SpongeBob SquarePants, Powerpuff Girls and many more.

Domino’s embraced the 1986 classic Ferris Bueller’s Day Off starring Stranger Things actor Joe Keery.

Speaking of the 80’s, UK comparison website launched a campaign with Masters of the Universe characters Skeletor and He-Man. We managed the licensing for this one, so we may be a little biased when we say that this is our favourite of the year so far!

Halifax seems to have moved on from the Hannah Barbera portfolio, licensing characters from Thunderbirds for their latest campaign.

Celebrating Cinema at the Oscars

Market: US
Client: Rolex
Creative Agency: JWT NY
Property: The Pink Panther, The Hustler, Network, Selma, LA Confidential, Che, Frantic, Titanic and more

Sticker Fight

Market: US
Client: Apple
Property: Powerpuff Girls, Care Bears, Hello Kitty, Family Guy, The Very Hungry Caterpillar, Sesame Street, Popeye, South park, Garfield, Pink Panther, Minnie Mouse and more

Home For Pizza

Market: US
Client: Domino’s
Creative Agency: CP+B Miami
Property: Ferris Bueller’s Day Off


Market: UK
Creative Agency: Mother London
Property: Masters of the Universe

Virgin Fibre

Market: Global
Client: Virgin
Creative Agency: BBH
Property: Teenage Mutant Ninja Turtles and more

Toyota Alphard

Market: Japan
Client: Toyota
Property: The Sound of Music

Find out what Parker and Lady Penelope get up to in the latest installment from the Halifax

Market: UK
Client: Halifax
Creative Agency: adam&eveddb
Property: Thunderbirds

Groot and Gecko Team Up

Market: US
Client: Geico
Creative Agency: The Martin Agency
Property: Guardians of the Galaxy Vol. 2

Introducing the all new PLAYBASE

Market: US
Client: Sonos
Creative Agency: Anomaly US
Property: The Big Lebowski