There are big advertisers licensing entertainment brands in 2017!
Rolex celebrated film during the Oscars, licensing clips from well known films that featured their watches.
Apple continued to tap animation characters, this time with their Sticker Fight commercial which cleverly featured characters from Family Guy, South Park, SpongeBob SquarePants, Powerpuff Girls and many more.
Domino’s embraced the 1986 classic Ferris Bueller’s Day Off starring Stranger Things actor Joe Keery.
Speaking of the 80’s, UK comparison website Moneysupermarket.com launched a campaign with Masters of the Universe characters Skeletor and He-Man. We managed the licensing for this one, so we may be a little biased when we say that this is our favourite of the year so far!
Halifax seems to have moved on from the Hannah Barbera portfolio, licensing characters from Thunderbirds for their latest campaign.
Celebrating Cinema at the Oscars
Creative Agency: JWT NY
Property: The Pink Panther, The Hustler, Network, Selma, LA Confidential, Che, Frantic, Titanic and more
Property: Powerpuff Girls, Care Bears, Hello Kitty, Family Guy, The Very Hungry Caterpillar, Sesame Street, Popeye, South park, Garfield, Pink Panther, Minnie Mouse and more
Home For Pizza
Creative Agency: CP+B Miami
Property: Ferris Bueller’s Day Off
Creative Agency: Mother London
Property: Masters of the Universe
Creative Agency: BBH
Property: Teenage Mutant Ninja Turtles and more
Property: The Sound of Music
Find out what Parker and Lady Penelope get up to in the latest installment from the Halifax
Creative Agency: adam&eveddb
Groot and Gecko Team Up
Creative Agency: The Martin Agency
Property: Guardians of the Galaxy Vol. 2
Introducing the all new PLAYBASE
Creative Agency: Anomaly US
Property: The Big Lebowski