We’re super excited to share our latest project with you!
To celebrate the launch of Barclaycard Entertainment, a world that gives you a feeling of more, Barclaycard recruited some of the funnest characters around – The Muppets!
The multi-channel campaign launched with a 30-second TV advert which will also be shown on VOD and in cinemas. The campaign also includes bespoke social films as well as out of home and print advertising. The Muppets will also feature on customer communications and a Barclaycard Entertainment portal.
On the day of the launch, London’s Evening Standard was wrapped with Barclaycard Entertainment print advertising featuring The Muppets.
Muppets featuring in the TVC include Kermit, Miss Piggy, Gonzo, Animal, Fozzie Bear, Statler and Waldorf as well as Floyd Pepper and the Electric Mayhem crew. Other Muppets that appear in other material include Pepe, Sweetums, The Swedish Chef and Beaker.
We worked with the team at Talent Republic to license the deal with Disney and work through the talent negotiations.
Check it out here!