Born Licensing Owner and Director David Born will be running a session at Licensing University on Wednesday June 5th.
The session ‘Licensing IP for Advertising: the Benefits and Challenges’ will take place during Licensing Expo 2019 at the Licensing University Theater, Mandalay Bay Convention Centre, Las Vegas.
David Born says ‘I will take attendees through the ups and downs of licensing IP in advertising. This is a unique area of licensing that offers Licensors incremental revenue and doesn’t rely on retail support, product sell-thru etc. Many Licensors are looking at licensing their IP in advertising and marketing as a way to generate a new revenue stream and increase brand awareness for their properties. We’ll provide real world case studies, such as the now famous ‘Epic Lift’ campaign which was awarded ‘BEST LICENSED PROMOTION’ at the 2018 LIMA awards. You’ll see case studies showing licensing of clips, audio, characters, icons (such as Bruce Lee), video games and many more areas. In short, you’ll hear about the benefits of this category (there are many) as well as the challenges (there are many of those too!).’