Our #EpicSkeletor campaign with has been named as a finalist for Best Licensed Marketing Communications Award at The UK Licensing Awards 2017!

To celebrate, we’re taking a behind the scenes look at the campaign created by Mother London.

Firstly, just in case you’re one of the very few who have not yet seen the EPIC campaign – take a look!

The costumes are pretty incredible! You’ll appreciate them even more after you have had a look at this behind the scenes video of the Skeletor costume. The detail is very impressive, not to mention the in-built cooling system! The Skeletor face is a remote controlled mechanical mask, and we were lucky enough to have a play with the eyebrow controls during one of the shoot days.

The He-Man costume is equally as impressive. From the tight skin suit to the specially made neck, again just amazing detail!

Skeletor’s dance moves were incredible. Here’s Choreographer Natricia Bernard talking about the inspiration behind the moves.

The campaign consists of TV advertising as well as digital, print and social activation.

The Skeletor campaign is 1 of 8 nominations shortlisted for ‘Best Licensed Marketing Communications Award’. Here is the shortlist:

Masters of The Universe Epic Skeletor with (Agencies: Born Licensing and Mother)
The Angry Birds Movie with Peperami (Agency: Brand & Deliver)
Thunderbirds Savers are Go with Halifax Bank (Agency: adam&eveDDB)
Absolutely Fabulous with Cadbury Amaze Bites (Agency: Lime Communications)
Trolls with Vosene Kids (Agency: Lime Communications)
Mr. Men with Heathrow’s Holiday Experience
Storks with Mail Boxes etc (Agency: Lime Communications)
Warner Bros Classic Animation with Halifax Bank (Agency: adam&eveDDB)

We look forward to attending The UK Licensing Awards 2017 on September 12, held in The Great Room of The Grosvenor House Hotel, London.