We’ve been working hard on something that we feel passionate about.
OVO Energy has just released their most provocative ad campaign to date, encouraging people to power their lives with renewable energy.
The ‘Power Your Life Differently’ campaign leverages one of the finest speeches in cinema, the iconic ‘Mad as Hell’ speech by Howard Beale played by Peter Finch. Mash that up with the head banging Slayer tune ‘Raining Blood’ and we have a brilliantly impactful campaign.
This is the first major film from new creative studio Uncommon London.
It was our job to manage the licensing of the ‘Mad as Hell’ speech, both with the rights holders MGM and the Peter Finch estate.
The campaign debuted on Sunday 5th March during Channel 4’s Homeland and was met with a wave of praise from consumers and the advertising industry. It was also awarded ‘Ad of the Day’ by The Drum and Campaign.
— Campaign (@Campaignmag) March 6, 2018
— The Drum (@TheDrum) March 5, 2018
@OVOEnergy I just saw your new advert. For me, the best TV ad I’ve seen in a very long time. Bravo to whoever made it.
— Average Man (@AverageManvsPi) March 4, 2018
Slayer, that speech from Network. An ad that makes you actually take notice and wonder "who hell is this for!" Great work from @uncommon_LDN and great that @OVOEnergy made the choice to be bold rather than bland. https://t.co/MezgFxcxHH?
— James Turner (@jamvelo) March 5, 2018
— Claire Beale (@ClaireBeale) March 5, 2018
— Dan Northcote-Smith (@D_NS) March 5, 2018
Something to wake you up on a Monday morning from my colleagues in the Marketing team at @OVOEnergy
Slayer, 'Get Mad' speech from Network, and nods to recent climate change deniers. Bravo @SaraKeeg 👏
— Coralie Frost🏃🏻♀️ (@CoralieFrost) March 5, 2018