Christmas is a big time for retailers and manufacturers, so there is no wonder why we see some of the biggest advertising campaigns of the year around that time. Naturally this creates significant competition, particularly in the UK where Christmas campaigns are often referred to as the ‘UK Superbowl’ in advertising. Its tempting to tap into an existing consumer base with clip licensing of TV show and movies, just like the 6 featured here.
Kris Kringle meets Bieber, Swift and Trump
Creative Agency: JWT New York
TV Show/Movie: Miracle on 34th Street
Miracle on 34th Street is one of the most iconic Christmas movies to have ever been made. The 1947 film was based around Kris Kringle, who stands in as the in-store Santa Claus at Macy’s flagship New York store on 34th street. So it was quite fitting to bring Kris Kringle back to a modern day Macy’s store for star studded minute long spot, with appearances by Justin Bieber, Taylor Swift, Donald Trump and Martha Stewart.
Also featured in 7 Amazing Commercials with Integrated Movie Footage
Find Your Magic
Creative Agency: JWT New York
TV Show/Movie: Peanuts and Spiderman
This Macy’s commercial launched 2 years before the above ‘Miracle on 34th Street’ spot. We see very subtle entertainment brand references here with beloved Peanuts character Snoopy alongside Spiderman in the form of giant balloons. They are featured in the fantastical Macy’s back of store area, comically suggesting that the preparation for the famous Macy’s parade takes place there.
UK Gets Frozen
Client: Vodafone UK
Creative Agency: Rainey Kelly Campbell Roalfe/Y&R
TV Show/Movie: Frozen
It was a big year for Frozen and Vodafone UK jumped onboard the hype with this feel good spot. A range of everyday workers ranging from nurses to farmers sing along to the hit song ‘Let it Go’ while watching the clip on their mobile devices.
A Blockbuster Commercial
This spot has been created using only memorable movie lines. Instead of a movie set, we see what seems to be a family gathering – a HUGE family gathering. Lines in this 30 second commercial have been taken from films such as Jaws, Crocodile Dundee, Terminator, When Harry Met Sally, A Streetcar Named Desire and Lord of the Rings. A total of 35 movie references can be counted if watched very carefully!
Also featured in 4 Commercials that use Famous Movie Lines
Meet Monty the Penguin
Client: John Lewis
Creative Agency: AdamandEveDDB
TV Show/Movie: Pingu
There is always plenty of anticipation surrounding the end of the year when the big department stores around the globe release their Christmas commercial. UK department store John Lewis chose a penguin theme in 2014 and what better way to kick off the commercial with a few seconds of Pingu!
Also featured in 7 Times a Short TV or Movie Clip has been used in a Commercial
Stormtroopers Get Festive
Client: Spike TV
TV Show/Movie: Star Wars
This is technically not a clip licensing commercial, but it is so much fun we couldn’t leave it out! Spike TV developed this jolly Christmas themed spot to promote their upcoming Star Wars marathon.
Also featured in 8 Star Wars Clip Licensing Commercials