INFLUENCER: Born Licensing’s David Born looks back at five years of iconic characters featuring in commercials for Little Black Book.

This month British Airways launched their centenary campaign packed with Britain’s best and brightest, from sports stars to science greats. It also stars big names such as Oscar winner (my prediction) Olivia Colman, Paloma Faith and Riz Ahmed.

Viewers of the spot will see one other recognisable name in the campaign – the one and only Winnie the Pooh.

Winnie the Pooh has been beloved by people around the world for over 90 years. The brand has stood the test of time, with ongoing new content (such as last year’s film Christopher Robin) and licensed products on retail shelves around the globe.

But Pooh isn’t the first classic character* to be licensed in advertising campaigns. In fact, classic characters frequently pop up in advertising.

Click here to continue reading and to see five examples of classic characters featuring in advertising from the past five years.