We were very excited to see JoyPixels emojis play a part in the EE British Academy Film Awards 2019 as part of an innovative activation with the world’s first AI stylist – Shudu.
On Sunday EE trialled its new 5G network on the BAFTA’s red carpet to introduce Shudu. The one-of-a-kind digital supermodel stepped onto the red carpet thanks to 5G-powered, state of the art holographic technology, to help film and fashion fans shop the red carpet looks from home.
Shudu shared snaps live from the red carpet with viewers via an innovative new online chatbot. To help connect with viewers Shudu leveraged a selection of JoyPixels emojis in conversation!
This is a great example of how licensing emojis can add authenticity to an activation!