British Airways are celebrating their centenary this year and have launched their first major campaign since the 2012 summer olympics.

“Made by Britain’ spotlights people who have helped shape culture and represent British values: pioneering, creative, open-minded and welcoming. Appearances in the film include actors Ahmed, Colman and Oldman; athletes Nicola Adams, Joshua and Ellie Simmonds; musicians David Bowie (shown through archived film footage) and Paloma Faith; contemporary artist Grayson Perry; anthropologist Jane Goodall; chef and TV presenter Matilda Ramsay; and Helen Sharman, the first Briton in space.

The campaign also features the one and only Winnie the Pooh.

The campaign consists of a 90″, 60″ and 30″ films. Check out the behind the scenes!

 

 

Born Licensing managed the licensing of Winnie the Pooh.