Just Eat has launched their new global creative platform “Did Somebody Say Just Eat” to celebrate that familiar feel-good moment the doorbell rings and takeaway is delivered.
The campaign, which includes a cast of TV characters including Family Guy, sci-fi aliens, game show presenters, and medieval warriors, captures the joy that Just Eat brings to any occasion.
Susan O’Brien, Global Brand Director at Just Eat, said:
“Our new creative platform is all about making Just Eat synonymous with takeaway delivery. It celebrates how we deliver not only food but the delight people feel when their favourite takeaway arrives, no matter where in the world they are. We’ve all experienced that moment of joy when the doorbell rings and your food arrives – ‘Did somebody say Just Eat’ mnemonic celebrates that perfectly.”
Rob Doubal and Laurence Thomson, CCO & Co Presidents, McCann London, said:
“As the takeaway market consolidates, stand-out and a clear brand identity are more important than ever. It’s been a real treat to have worked with Just Eat on such a single-minded brief and campaign. To capture the essence and joy of takeaway, and distil it down to a few core elements, has taken a massive team effort and a truly global spirit of collaboration. We can’t wait to see the work go live.”
The campaign is rolling out across UK, Ireland, Denmark, Norway, France, Spain, Italy, Switzerland, Australia and New Zealand across TV, radio, out-of-home and social activity.
Born Licensing managed the licensing of Family Guy and is licensing agent for 20th Century Fox.