It’s that time of year where advertising agencies go head to head with their Christmas campaigns. We were thrilled to be part of the Marks & Spencer ‘Christmas Must-Haves’ campaign.

For Christmas this year Marks & Spencer decided to win the hearts, minds and wallets of busy families who are on the go, with the help of Holly Willoughby, David Gandy and Bridget Jones.

From Bridget Jones singalongs to lounging in comfy pants, the campaign, created by Grey London and set to Tom Jones’ ‘Give A Little Love’, includes three main 60-second spots and three 20-second ads, while a range of exclusive content will run on social and YouTube.

The ‘Christmas Must-Haves’ campaign features 15 times the number of products it did last year and went live on 13 November, with the premiere during ITV’s Good Morning Britain.

A number of alternative endings to the advert have also been created to keep customers engaged throughout the season.


Born Licensing managed the licensing of the very popular Bridget Jones’s Diary.