We’ve been working on something really special, and we’re super excited to finally be able to share it!

UK insurance provider Direct Line have launched a new larger than life campaign featuring three iconic heroes from the entertainment world: RoboCop, Donatello from Teenage Mutant Ninja Turtles and Bumblebee from the Transformers franchise.

Each character is the star of their own 60″ advert. The three spots are all part of Direct Line’s ‘We’re On It’ campaign, highlighting the insurance firms speed at solving problems. They’re so efficient that even some of the world’s most respected heroes can’t beat them to it!

Born Licensing managed the licensing process from start to finish as licensing agents for MGM, (RoboCop) VIMN (Donatello) and Hasbro (Bumblebee).

 

THANKS BUMBLEBEE, BUT WE’RE ON IT

Click here to read the full case study. 

 

LEAVE IT TO US ROBOCOP, WE’RE ON IT

Click here to read the full case study. 

 

STAND DOWN DONNY, WE’RE ON IT

Click here to read the full case study. 

 

PRESS:

Campaign: Direct Line “We’re on it” by Saatchi & Saatchi London

Marketing Week: Direct Line understands the power of characters in unlocking branded recall

Bugg Report: Donatello, Bumblebee and Robocop are the Stars of the New Direct Line Campaign

License Global: Exclusive: Breaking Down the Direct Line Ad Spots with Donatello, Bumblebee and RoboCop