We’re super excited to learn that one of our campaigns has been nominated for ‘Best Licensing Promotion’ at the 2017 International Licensing Awards, which is basically the Oscars for the licensing industry! The nomination is for our G.I. Joe ‘Do Something Out of the Box’ advertising campaign with Subaru Australia, which was created by Sydney-based creative agency Disciple. We managed the licensing on behalf of G.I. Joe rights holders Hasbro.

The campaign consisted of 45″, 30″ and 15″ TV commercials, 7 x 10″ online product videos, cinema, outdoor, print, digital, social media, sponsorship activations and dealership branding.

LIMA (The International Licensing Industry Merchandisers’ Association) received a record 461 entries, – 100 more than last year’s record!

A total of 125 nominees from ten countries have been chosen and will vie for the licensing industry’s most prestigious and globally-recognized honor. Only 31 nominees originate from outside of the U.S.

“The LIMA Licensing Awards program recognizes outstanding performance across a range of categories throughout the global licensing industry,” said LIMA President Charles Riotto. “The level of excellence exemplified in this year’s submissions was truly impressive and it is a testament to the impact LIMA members are having all around the globe.”

LIMA members will cast their votes online in April. Winners will be announced at the LIMA Awards Ceremony on Tuesday, May 23, during Licensing Expo in Las Vegas.

The G.I. Joe ‘Do Something Out of the Box’ Subaru campaign is in great company, competing against the Batman v Superman Dawn of Justice & Turkish Airlines activity and the Top Cat/The Flintstones activity with Halifax Bank. Here is the shortlist for the ‘Best Licensed Promotion’ category:

– Batman v Superman Dawn of Justice & Turkish Airlines – Warner Bros./Lisans A.S.
– Candy Crush Soda and Milk Shakes at Johnny Rockets – King Digital Entertainment/Striker Entertainment
– Do Something Out of the Box (with G.I. Joe & Subaru Australia) – Hasbro/Born Licensing
– PEANUTS Rocks the Vote – PEANUTS Worldwide
– Top Cat/The Flintstones & Halifax Bank – Warner Bros. Consumer Products UK & Ireland
– Trust the Experts in Near & Far – Sesame Workshop

It is an honour to be nominated and we look forward to attending the LIMA Awards Ceremony next month in Las Vegas!