Walmart + Bill & Ted’s Excellent Adventure
Super Bowl Ad: ‘Famous Visitors’
Walmart went big in their first ever Super Bowl ad, featuring well known alien and space characters from film and TV. “Famous Visitors” stars Buzz Lightyear, Flash Gordon, Bill from Bill and Ted’s Excellent Adventure, characters from Men in Black, The Lego Movie, Star Wars and an incredible scene honouring the 2016 film Arrival. The famous visitors touch down on earth to experience the convenience of Walmart’s curb-side pick up service.
Born Licensing managed the licensing of Bill & Ted’s Excellent Adventure for the 60″ TVC, which features Bill arriving to a Walmart parking lot in his famous time travelling phone booth!