BT Infinity and PlayStation VR

We worked with AMV BBDO and their client BT who wanted to highlight their super fast and reliability internet broadband service. They were seeking a games console and a gaming title with multiplayer online gameplay that could be used during the campaign to showcase some great family moments with BT Infinity.

The campaign launched in the UK and featured a 40 and 30 second TVC, OOH and print advertising.

Born Licensing secured the rights to use the Sony PlayStation 4 Pro and virtual reality headset, as well as the rights to the EVE: Valkyrie game featured during the campaign. Working with the rights holders, Born Licensing negotiated the clearances and worked through the creative approval and brand assurance processes.

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