C-Spire + JoyPixels Emojis
C Spire is the sixth largest wireless provider and the largest privately held wireless provider in the United States.
Born Licensing were called upon to secure the license of the Facepalming emoji to illustrate a text conversation between two happily surprised C Spire customers.
The successful ‘Happy Customers’ campaign was delivered through a TV ad rolled across three states and social media platforms. Born Licensing is the agent for JoyPixels, the only Unicode compliant rights holder with over 2,800 emojis in it’s ever growing library!