Cadbury + Neighbours
Cadbury’s campaign to promote its new Cadbury Darkmilk bar features references to Australian series Neighbours.
The campaign named “It’s a Bit Grown Up” features Jason Donovan, who played Scott Robinson in 559 Neighbours episodes from 1985. He drops a reference to ‘the big wedding’ and calls his dog Bouncer, both references to Neighbours.
Born Licensing managed the licensing of Neighbours.