Cadbury + Neighbours

Cadbury’s campaign to promote its new Cadbury Darkmilk bar features references to Australian series Neighbours.

The campaign named “It’s a Bit Grown Up” features Jason Donovan, who played Scott Robinson in 559 Neighbours episodes from 1985. He drops a reference to ‘the big wedding’ and calls his dog Bouncer, both references to Neighbours. 


Born Licensing managed the licensing of Neighbours.

Neighbours © Fremantle Limited 2018


London: +44 7438 301 920

  • This field is for validation purposes and should be left unchanged.