EA Sports + SpongeBob
EA Sports has a history of making long, star-studded trailers for its “Madden” franchise.
For Madden 19′ it was no different, recruiting big names in entertainment and sport including Nicki Minaj, Chris Redd, Lil Dicky, DeAndre Hopkins of the Houston Texans, Joel Embiid of the Philadelphia 76ers, Quavo, a member of the hip hop trio Migos, ESPN broadcaster Katie Nolan and animation favourites SpongeBob SquarePants and Patrick Star.
We were responsible for managing the licensing of the SpongeBob SquarePants clip, which is from Season 1’s ‘Nature Pants’ episode. The clip appears almost 3 minutes into the film, where Redd is deep into explaining how “Will” became the ultimate Madden NFL gaming legend and giving a play-by-play of the series of events that unfolded when he called “the greatest play call ever.”
The campaign launched globally.
The trailer received a very positive response from fans across the globe!