EE + JoyPixels Emojis
EE trialled its new 5G network on the BAFTA’s red carpet to introduce Shudu – the world’s first AI stylist.
The one-of-a-kind digital supermodel stepped onto the red carpet thanks to 5G-powered, state of the art holographic technology, to help film and fashion fans shop the red carpet looks from home.
Shudu shared snaps live from the red carpet with viewers via an innovative new online chatbot. To help connect with viewers Shudu leveraged a selection of JoyPixels emojis in conversation!