Facebook + Rocky
SUPER BOWL 2020 AD: ‘READY TO ROCK?’
Sylvester Stallone and Chris Rock star in Facebook’s first ever Super Bowl ad, which pays homage to the iconic Rocky steps scene. The 60″ TVC features real life Facebook Groups such as the Experimental Rocket Group, the Rock Buggies Group, and the Moab Rock Climbers Group. Can you guess the link?!
The ad ends with Chris Rock and the man himself, Sylvester Stallone, at the top of the famous ‘Rocky Stairs’ with eager members of the Rocky Balboa Going the Distance Facebook Group.
TV Ad Impressions: 73,237,132
Earned Online Views: 9,997,927
Social Impressions: 274,238,375
Born Licensing managed the licensing of Rocky on behalf of MGM ensuring a smooth process for all parties.