Tums + JoyPixels Emojis

Tumsworthy with JoyPixels emojis

JoyPixels emojis star in GlaxcoSmithKline’s latest campaign for Tum’s, the number one heartburn medicine in the US! The campaign features a series of emoji-tastic videos for social media and TV including two coveted pre-kick off Super Bowl spots. 

The world now knows the meaning behind the blue dot emoji thanks to Tums and JoyPixels emojis! During the biggest sports game of the year, Tums partnered with TUMS fans and a cast of influencers to give Twitter users the chance to win $54,000, or one of six amazing trips. The campaign invited Twitter users to share anything #TUMSworthy by using the blue dot emoji. Food with a little extra spice, or a first date? All worth the burn, and all #TUMSworthy.

The activation, from Grey New York, won the Twitter Interception Award for driving the largest brand conversation without a national Super Bowl spot. 

TM and © 2020, JoyPixels Inc.


London: +44 7438 301 920 david.born@bornlicensing.com
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