IPVS + Sneezing Baby Panda
The International Papillomavirus Society and Oberland wanted to demonstrate the viral nature of HPV.
They decided to leverage one of the most viral videos in history, Sneezing Baby Panda, along with other internet viral moments such as the mannequin challenge and that white and gold dress.
These viral moments were highlighted to share something else that has gone viral; HPV. Having been shared billions of times, HPV is something that effects everyone.
The campaign consisted of a 60″ film, a 30″ cut down and a poster.
Born Licensing managed the licensing of the Sneezing Baby Panda clip and is the exclusive licensing agency on behalf of Rights Holder Wild Candy.