Brain Bar + JoyPixels Emojis

A Cheesy Conspiracy: Kellogg’s cracker brand, Cheez-It, launched new cheese snack, Snap’d with an interactive ‘find the bunker’ campaign. 

The campaign was based around the premise that the snack is so insanely munchable that Cheez-It was concerned about an impending cheese shortage and so stockpiled the delicious snack for its biggest fans! The campaign challenged consumers to uncover the location of the secret bunker, offering the first person to find it a year’s supply of Cheez-It Snap’d!


Born Licensing secured the rights to license a range of emojis for an animated GIF posted across social media platforms and out of home media in New York.  The featured emojis were used in the successful US campaign to promote the competition and to provide clues to uncover the whereabouts of the mystery bunker. Born Licensing is the licensing agent for JoyPixels, the owner of over 2,800 emoji icons!


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