Morrisons + JoyPixels Emojis

Morrisons supermarkets have celebrated World Book Day this year by licensing JoyPixels emojis in a social media activation.

The emoji designs were used to illustrate children’s book titles and the supporting copy encouraged their followers to guess them.

Some of the emoji designs licensed include the elephant, the lollipop, the dragon and the dress.

The social posts featured across the Morrisons Facebook and Instagram feeds.

Happy #WorldBookDay. Can you guess the titles of these children's books? Leave your answers in the comments below. ?

Posted by Morrisons on Thursday, March 7, 2019

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