Barclaycard + The Muppets
The multi-channel campaign launched with a 30-second TV advert which will also be shown on VOD and in cinemas. The campaign also includes bespoke social films as well as out of home and print advertising. The Muppets will also feature on customer communications and a Barclaycard Entertainment portal.
We partnered with Talent Republic, who managed the talent process with the puppeteers whilst Born Licensing managed the licence negotiation with Disney.
“With the experience economy booming, there is no better time to help customers get more from every gig, concert and festival. With special benefits and event perks built in, Barclaycard Entertainment will bring consumers even closer to their favourite acts. The Muppets are synonymous with entertainment so working with them to launch this campaign was a no-brainer – they have been putting smiles on people’s faces across the world for generations. With their star power behind our activity, we’re all set to kick-start Barclaycard Entertainment with a bang.”