Sky Mobile + JoyPixels Emojis
Sky Mobile launched a major campaign across outdoor, print, digital and retail featuring some of JoyPixels signature emoji icons.
The first run of the campaign was a huge success, resulting in an extension until the end of 2019.
The campaign was launched in response to new rules by UK regulator Ofcom which now make it easier for people to switch mobile provider. JoyPixels emojis were used in ‘break up’ text messages to let consumers know that “it’s never been easier to break up with your network”.
Born Licensing is the global master licensing agent for JoyPixels emojis.