Tele2 + JoyPixels Emojis

‘The Longest Shopping List in Holland’

‘The Longest Shopping List in Holland’ was a campaign by Tele2, a major telephone provider in the Nordic and Baltic countries.  Over the Christmas holidays, Tele2 encouraged their customers to donate to food banks by texting their favourite food emojis to Tele2. For every food emoji received, Tele2 donated €1 to Holland’s national food bank. The emoji ‘shopping list’ raised a total of €100,000, helping to provide 20,000 low income families with a special Christmas dinner. 

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