Tesco Clubcard + Casablanca
“Let’s go to Tesco, kid”
The new Tesco Clubcard Plus launched with a playful spin on one of the most iconic scenes in movie history.
For this 60″ TVC, BBH London hired professional lip sync artists to overdub the classic goodbye scene from Casablanca featuring Humphrey Bogart, Ingrid Bergman, and Claude Rains.
The ‘Value You Can’t Stop Talking About’ campaign, consisting of a 60″ TVC plus cut downs rolled out across the UK.
With multiple stakeholders involved Born Licensing managed the licensing of Casablanca with Warner Bros. plus helped clear permissions with the Bogart, Bergman and Raines’ estates.