Virgin Atlantic + JoyPixels Emojis
JoyPixels emojis star in Virgin Atlantic’s new social media campaign, #SeeHerFly. The campaign is based around the insight that the female Pilot emoji is one of the most underused career emojis on the keyboard.
Earlier this year, Virgin Atlantic announced a new multi-year partnership with Barbie UK, based on the brands’ shared ambition to recruit more women into STEM (science, technology, engineering and mathematics) roles. The #SeeHerFly social media campaign was launched in support of this initiative. It centres around a 30″ animated film that prompts viewers to consider why the female pilot emoji is less popular than its male counterpart. The campaign encourages people to share the video with their role models including the hashtag, #SeeHerFly and the female pilot emoji.
As JoyPixels global master licensing agent, Born Licensing secured the license of JoyPixels professions emojis for use in this inspirational social media campaign.