Hudson meets her Former Self
Client: Weight Watchers
Creative Agency: McCann Erickson
Reality TV Show: American Idol
In 2004 Jennifer Hudson auditioned for the third season of American Idol. She was voted out of the competition in 7th place which has since been acknowledged as the most shocking exit of all time. 10 Years later and Hudson is a successful singer and actress, scooping up an Academy Award in 2007 and a Grammy Award in 2008. This commercial released in 2011 showcased the amazing transformation Hudson has achieved, cleverly demonstrated by placing footage of the 2004 Idol audition with newly shot footage.
Client: Deutsche Telekom
Creative Agency: Tribal DDB Hamburg
Reality TV Show: Britain’s Got Talent
Paul Potts was reportedly in debt when he auditioned for Britain’s Got Talent in 2007. He went on to win the competition with a grand prize of 125,000 euros and a recording contract with Sony BMG worth 1.25 million euros. Deutsche Telekom took advantage of this sensation that swept the globe by created this uplifting commercial showing reactions of viewers watching the audition on their devices.