Sky Mobile has launched a new campaign in the UK which features a range of JoyPixels emojis.

Launched on 1st July, the emojis will appear across out-of-home, video on demand, digital, print, press and in-store.

The new campaign material has already been spotted roadside, on the London Underground, at bus stops, in newspapers and on video-on-demand services ITV Hub and All 4.

This is another great example of how emojis can be tied in to advertising and marketing initiatives. JoyPixels emojis have previously been licensed for campaigns with EE, Morrisons, Just Eat, 2degrees, Police Scotland and many more.