The UK is collectively tapping its ruby slippers together after the launch of Halifax’s new ad campaign for its home mortgage products. In a clever production we see Halifax enter the nostalgic world of Dorothy, the Tin Man, the Cowardly Lion and the Scarecrow using a mash-up of new scenes and existing footage from the 1939 classic.
But this isn’t the first time the world has seen the iconic family film tied in with advertising.
I worked at Warner Bros in their licensing team for four years, where I learned The Wizard of Oz is one of its most commonly requested properties for use in advertising campaigns.
Continue reading over at The Drum.